Maximize Your ROI with New Lead Generation Tools

IEX USA is proud to be a ‘Smart Event’; a new lead generation system to maximize exhibitor ROI.

IEX is offering this new smart technology to provide attendees with digital information about your products and services. Exhibitors have the opportunity for enhanced data capture and lead tracking experience along with customer analytics post-show.

Benefits: Instantly Provide Digital Content for you Visitors

  • Capture high quality sales leads
  • Save on printing and logistic costs
  • Save on post-event administration

How does it work:

  • All visitors are equipped with a Smart Badge that interacts with any exhibitor’s Reader within your booth.
  • Your Reader is placed within your booth, featuring digital content provided by you about your products/services or company information.
  • When attendees touch the Reader with their smart badge, their contact details are saved for your post-show follow-up.
  • Attendees receive an email at the end of the day containing the information about products or companies they “tapped”; Exhibitors get instant access to contact details.
  • This new "Smart Event" technology helps to capture and qualify leads directly from your smartphone. Simply scan an attendee badge, retrieve contact data and add individual notes for each lead.

Watch the video below to learn more:

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