Insulation Expo Announces It Is A 'Smart Event'


Launch of New Technology Enhances Attendee and Exhibitor Experience; Offers Robust Content and Analytics

NEW YORK, NY; November 14, 2017 – Insulation Expo USA (IEX USA), the first-ever major North American event covering thermal insulation for mechanical systems, and the National Insulation Association (NIA), the leading association and the voice of the insulation industry, today announced the launch of new ‘Smart Event’ technology, enhancing the overall onsite experience for both IEX USA attendees and exhibitors. IEX USA will take place December 12-13, 2017 at the George R. Brown Convention Center in Houston, Texas and is co-located with NIA’s Fall Summit and the Turbomachinery & Pump Symposia (TPS), a premier training and networking event for pump and turbomachinery professionals.

“The ‘Smart Event’ technology offers a more collaborative experience; enabling attendees and exhibitors to connect and carry out business in real-time via a digital cloud,” said Melissa Ashley, Senior Vice President, IEX USA. “Visitors can decide who they wish to exchange information with via a smart badge, opting-in to receive exhibitor content stored on the smart readers available throughout the show floor.”

“Our goal is to facilitate knowledge sharing and provide opportunities for key decision makers to source technologies, products and/or services efficiently onsite,” said Michael Mandl, Group Vice President, IEX USA. “We strive to improve the overall event experience each year, and believe ‘Smart Event’ technology makes it easier than ever to share information. The post-show analytics we receive will offer insights enabling us to enhance the event experience.”

Mandl continued, “Smart readers are placed within exhibitor booths for attendees to tap their smart badge, essentially a ‘virtual handshake’, to exchange details with exhibitors while providing attendees with information on the company, product or service they are interested in sourcing. Simply tap the smart badge on the reader, it’s that easy.”

To learn more and to register for IEX 2017, visit

About National Insulation Association

The National Insulation Association (NIA) is a not-for-profit trade association representing merit (open shop) and union contractors, distributors, laminators, fabricators, and manufacturers that provide thermal insulation, insulation accessories, and components to the commercial, mechanical, and industrial markets throughout the nation. Since 1953, the northern Virginia–based association has been the voice of the insulation industry and is dedicated to keeping the commercial and industrial insulation industry up to date on the latest industry trends and technologies. Learn more at Follow NIA info on Facebook, Vimeo and Twitter.

About Insulation Expo USA

Insulation Expo USA (IEX USA) is the first US national tradeshow focused on commercial/industrial insulation for mechanical systems, presented in collaboration with the National Insulation Association (NIA). IEX USA connects industry-leading insulation suppliers, manufacturers, distributors to showcase cutting-edge products, technologies and services and share insight and knowledge on how insulation can increase process efficiency, reduce energy usage, improve building appearance, control noise and condensation and protect personnel. IEX USA brings 1,500 industry professional together with more than 100 leading suppliers through a combination of education sessions, exhibitors, demonstrations, workshops, and networking opportunities. Follow IEX USA on Facebook, LinkedIn and Twitter. For more information, visit

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